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Sometimes (okay...always) getting started is the hardest part. But with some guidance from people who've already been there, getting started doesn't have to be so hard. Sign up to receive your free guide with 7 tips from guests we've had on the show as well as a recommended list of podcasts to listen to and books to read to get you started on your journey.

I'm Jennifer Calderon aka

hey guys!


Progress Over Perfection

I'm a wife, a dog mama and completely obsessed with coffee and helping small businesses grow.

As the 3rd generation at my family's business I was feeling overwhelmed with ideas of how I wanted to improve the business that has existed since 1978. Other family members didn't quite get my new business ideas (like the need for an Instagram page) and I was feeling pretty alone. 

So, as someone who is addicted to podcasts, I decided to create my own. The Vendor's Daughter was built to create a community of entrepreneurs who were proof that although it would be hard (and tiring) you could build a successful business and have a healthy, happy life outside of work. 

I don't believe we were meant to walk this road alone. I believe we do better when we're in community and although balance might be hard (if not impossible) to achieve, together, I believe we can build lives that we're excited to wake up to each day. 


 Jennifer Calderon 

Get Caught Up On All You've Missed!

Every Tuesday we release a new episode! Which means once a week you get to listen to entrepreneurs share their secrets to success as well as their struggles. 

Listen on itunes, Stitcher, Spotify and iHeartRadio or start binging here.

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Start Here: TVD's

Most Popular Episodes


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The  Blog

Writing was my first and my greatest love. In fact for a long time TVD was only a blog. 

I started with the idea that working in Sales was a lot like dating: get the courage to ask for a meeting (a date), make a good first impression and then follow up in a cool way that let's them know you're interested but not too eager. 

I'm married now and life has changed a lot. I no longer have to worry about whether "he'll call or not" but I still believe there are a lot of lessons that we can learn from business and apply to our personal lives. The same goes vice versa.

The blog is where we talk about these things and sometimes random things like "how to be a great AirBNB host" 

Jen's Favorite Posts


I definitely have a love/hate relationship with Instagram, in short "it's complicated." But...whether you love it or hate it, Instagram is an incredible tool to help gain brand awareness. Download my favorite Instagram apps to help make your feed beautiful and slightly less frustrating. And since you're here, don't forget to follow along @thevendorsdaughter

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