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I'm Jennifer Calderon aka
THE VENDOR'S DAUGHTER
Progress Over Perfection
I'm a wife, a dog mama and completely obsessed with coffee and helping small businesses grow.
As the 3rd generation at my family's business I was feeling overwhelmed with ideas of how I wanted to improve the business that has existed since 1978. Other family members didn't quite get my new business ideas (like the need for an Instagram page) and I was feeling pretty alone.
So, as someone who is addicted to podcasts, I decided to create my own. The Vendor's Daughter was built to create a community of entrepreneurs who were proof that although it would be hard (and tiring) you could build a successful business and have a healthy, happy life outside of work.
I don't believe we were meant to walk this road alone. I believe we do better when we're in community and although balance might be hard (if not impossible) to achieve, together, I believe we can build lives that we're excited to wake up to each day.