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Jennifer Calderon
- 4 min
Lessons from Expo West 2016
I've been to many trade shows over the course of my lifetime but they have almost all exclusively been catered to the vending industry. Expo West caters to a different demographic (primarily natural food groceries [think Whole Foods]), and as we continue to evolve our menu at J&J we're hoping to close the gap between what's in these groceries and what's in our machines, pantries and micro markets. Although I've been to many trade shows, ones that seemed large at the time, not
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