(Photo taken in 2014 at convention with my dad). This post was first published on January 14th 2015. Like the last post some things are different and some are the same. For me, the biggest difference is that I no longer subscribe too much to Ray Leone's Sales Funnel tactics, that seemed to focus too much on causing the customer more pain to make the sell. Now I engage more in helping the customer tell their story, acting (hopefully) more as a guide on their hero journey than

Last Friday I was in SF visiting a few of our micro market customers. My last stop was at a long time account of J&J’s. Our main contact there is head of security (how he came to run the office coffee and vending programs I’ll never quite understand but I’m so glad he did). He’s the kind of guy who volunteers to work Christmas so that his team members with younger kids can spend the holiday at home, who plays bass in his church’s band, and who rehabilitates trolls with his wi