The Vendor's Daughter

Helping Retailers Make More Profit and Get Better Sleep

Cathy Donovan Wagner

Episode 75 of The Vendor's Daughter

In Episode 75 of The Vendor's Daughter we interview Cathy Donovan Wagner, the Founder of Retail Mavens, a company dedicated to helping retailers make more money and get better sleep. 

Cathy owned her own chain of retail stores, Duck Duck Goose, before selling her business after 18 years to help other retailers with their success. When retailers join her program on average they sell an additional  22% while reducing inventory by 16%!

In this episode we talk about:

  • HIIPA and LIIPA activities (high income, impact producing activities vs. low income, impact producing activities

  • The idea that you are NOT your numbers - if we can remove the emotion we can do better work

  • What it looks like to have courage and work alongside fear

  • Setting yourself up for success so that you trip over it

  • How growth requires change

  • Taking time to plan 

For more from Cathy, including her free introductory assessment, visit


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