The Vendor's Daughter


Crista Grasso

In Episode 100 of The Vendor's Daughter Podcast Crista Grasso, the Founder of the Lean Out Method, shares how businesses can achieve more by doing less.


Crista is a lean business consultant who helps growing businesses achieve more by doing less through a combination of strategic planning and lean business practices. 

Known as the "Business Optimizer," Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact to grow and scale a business. 

She specializes in helping businesses identify the most important strategically-aligned things they should focus on right now that will drive maximum value for their customers and maximum profits for their business. 

As the creator of both the Lean Out Method and the 90 Day Lean Out Planner, Crista has been helping businesses achieve accelerated results and increased profitability for more than two decades. 

In today's episode we cover topics like:

  • why knowing isn't enough 

  • how to get clear on where to focus

  • why you need to go deep on one social platform instead of trying to do it all

  • you can't have a laptop lifestyle and an empire without a high performing team

  • what your hiring process should look like

  • maximizing your time for the greatest impact

Episode 100 of The Vendor's Daughter


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