The Vendor's Daughter

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Growing Your Business Organically & Celebrating Milestones



Episodes 57 of The Vendor's Daughter

Gertie Wilson grew up with two things: dance and makeup. As a dancer in West Texas she learned early on how to do stage makeup. Over the years she says it became clear that she was better at makeup than dance. 

While working as a makeup artist Gertie started wishing that there was one brand of makeup she could carry that would meet all of her client's health and lifestyle needs. She wanted makeup that was vegan, gluten-free, sulfate free, paraben free cruelty free, all of the good and none of the bad, something that ANYONE could feel good about putting on their skin. 

When she couldn't find what she was looking for, she decided to stop wishing it existed, and make it herself. 

Elevé is a dancing term that means "to rise" and this cosmetic line has risen to the challenge of making beauty products that you can feel good about putting on your skin, your body's largest organ.

Listen to Episode 57 of The Vendor's Daughter to find out more of Gertie's story, how she runs the business with her sister Ginger today, what it was like to have a baby at the same time they opened their flagship store in Austin, what it's like to create a business proposal and convince someone to believe in your vision enough to invest in it, what it looks like to grow your business slowly (Elevé started with one product), the benefits of having a multi-purpose space (Elevé's flagship store doubles as a champagne bar), the importance of celebrating milestones and the vulnerability that comes with receiving critical feedback. 

If you don't make it to the episode make sure you walk away from this page with a few key takeaways:

1.Take care of your skin, it's your largest organ and what you put on it matters 

2. Love what you do

3. Stop wishing and start doing

4. Embrace the beautiful chaos of all that life has to offer

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