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Know Your Story and Plan for Potential Risks

Episode 69 of The Vendor's Daughter

Sarah Pendley of Sarah Theresa Communications

In Episode 69 of The Vendor's Daughter we interview Sarah Pendley, PR Specialist and Founder of Sarah Theresa Communications. 

Sarah was a journalist major when a public relations course awakened her to her purpose. After years of valuable experience working for other companies, Sarah started her own business two years ago where she focuses her energy on helping customers discover their story and share it with the world. 

In this episode Sarah shares:

  • the power of keeping promises to yourself

  • the importance of making deadlines

  • why you should be transparent with your customers

  • how you can pivot during a time of crisis

  • what it looks like to understand your customer's real goal, not necessarily what they originally believe their goal to be

  • why you should pitch your brand as a story not an AD to a journalist

Learn more about Sarah at


More Episodes

Create WOW Moments for Your Customers

In Episode 68 we discuss the simplest way to know exactly what your customer needs so you can create wow moments and loyal customers.

How to Productivly Work from Home

In Episode 67 we go over some simple tips to help improve your productivity while working from home. Another reminder that sometimes small changes can make a big  difference. 

You Get to Choose How You Take the Hill

In Episode 66 we talk about perspective and how you get to choose how you do hard things. 

What if this is FOR You, Not TO You

In Episode 65 we look at how you can decide something is happening FOR you, not TO you. Did Covid-19 change everything? Yes! Can you come out of it stronger than before? Yes!


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