Visit Shruti at www.thehonestshruth.com
Know Your Story and Plan for Potential Risks
Episode 69 of The Vendor's Daughter
Sarah Pendley of Sarah Theresa Communications
In Episode 69 of The Vendor's Daughter we interview Sarah Pendley, PR Specialist and Founder of Sarah Theresa Communications.
Sarah was a journalist major when a public relations course awakened her to her purpose. After years of valuable experience working for other companies, Sarah started her own business two years ago where she focuses her energy on helping customers discover their story and share it with the world.
In this episode Sarah shares:
the power of keeping promises to yourself
the importance of making deadlines
why you should be transparent with your customers
how you can pivot during a time of crisis
what it looks like to understand your customer's real goal, not necessarily what they originally believe their goal to be
why you should pitch your brand as a story not an AD to a journalist
Learn more about Sarah at sarahtheresa.com
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