HELPING ENTREPRENEURS RUN THEIR BUSINESS INSTEAD OF HAVING THEIR BUSINESS RUN THEIR LIVES
The Vendor's Daughter
BUILDING A BRAND AND FINDING YOUR PURPOSE
Sylvia Tam
Beviva Foods
Episode 79 of The Vendor's Daughter
In Episode 79 of The Vendor's Daughter we interview Sylvia Tam, Founder of Beviva Foods, a company designed to fuel busy people "on the hop."
Sylvia started Beviva Foods after she was diagnosed with IBD, a disease that attacks with a constant inflammation of the gut. In order to combat this illness she needed better snacking options and Beviva was born.
Her flagship item was PURPO, a granola that's made from the purple sweet potato and that has the added benefits of being gluten-free, soy-free, dairy-free and made with no artificial ingredients.
In addition to sharing the origin story of Beviva, in Episode 79 Sylvia also shares:
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The health benefits of the purple sweet potato
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The importance of branding (ESPECIALLY for new companies)
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The idea that entrepreneurship is a game
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Why you need to define your purpose, build a playbook and find your community
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Her go to tools for making her business look bigger than it is
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Why you need to know your strengths
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