HELPING ENTREPRENEURS RUN THEIR BUSINESS INSTEAD OF HAVING THEIR BUSINESS RUN THEIR LIVES

The Vendor's Daughter

FINDING NOBLE PURPOSE AND DOING WORK THAT MAKES YOU PROUD

Lisa McLeod

Author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud

Episode 92 of The Vendor's Daughter

In Episode 92 of The Vendor's Daughter we sit down with Lisa McLeod, the global expert on purpose-driven business and the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. 

Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. Her work debunks the myth that money is the primary motivation for most employees. She developed the Noble Purpose after her research revealed, salespeople who sell with noble purpose, who truly want to make a difference to their customers, outsell salespeople who focus on their own targets and quotas. 

In our conversation we talk about:

  • how failure isn't fatal

  • how life is long, and you can choose many careers over one lifetime

  • the difference between been assertive vs. aggressive

  • why having purpose in the work you do matters

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