The Vendor's Daughter


Kyle Osborne 


Episode 81 of The Vendor's Daughter

On Episode 81 of The Vendor’s Daughter, Kyle Osborne, Founder of Add Value, a motivational company that happens to sell clothes, shares how his growing side hustle is a long-term plan that he’s putting daily effort into.

Power of a Positive Mindset

Kyle learned the power of a positive mindset during his 10 years of working as a car salesman. When he began a career in selling cars, he thought training would be focused on how to get the best price from a customer but was surprised to find that his most significant training came in the form of learning a positive mindset.

Although he learned a lot from his experience, selling cars wasn’t what he wanted to do, like he said, “who grows up dreaming of being a car salesman?”

Secrets to Success

In 2017 he started Add Value, a company and mission he believes in so much, he’s happy to work physically intense jobs like building homes, in order to support it.

But he might not have to do that much longer as sales are continue to grow.

In our time together we talked about his secret to success and although there might not be one answer, from an outside perspective it looks like there are a few contributing factors:

  • Consistency – Kyle believes in showing up daily for the things that matter in small but consistent ways. He’s careful to warn against going to hard in any single day, knowing that when you do, burnout is sure to follow. If you want to be successful for years to come you need to guard you energy and be mindful about how and when you are showing up

  • Generosity – Kyle believes in his product so much he often gives it away, caring more about the mission of adding value to 0.01% of your day, or someone else’s, and he gives it away often. He mentions that it may be counter intuitive and that he’s definitely had to supplement the company’s income with his own, but that he truly finds the more he’s given the more the company grows.

  • Personal Health – Your body only has so much energy to give. It’s important to keep your tank full with daily exercise, eating nutritious food and surrounding yourself with positive people who fill you up, rather than deplete your energy source.

Add Value

Add Value is actually only 1 of the company’s 7 Daily Core Values:

  1. Health – daily forced physical stress on your body for 60+ mins

  2. Wealth – always have a $100 bill on your body (a person with cash in hand will always mentally be stronger than a person with $100 in a bank)

  3. Happiness – positive self thoughts while brushing your teeth & 10 minutes of listening/reading practical ways to better yourself

  4. Live – be aware of how your attitude affect your literal now and how other’s attitude affect your literal now

  5. Laugh – everyday (watch a funny video, be silly, whatever you want, just laugh)

  6. Love – yourself, without compromise, always, through the terrible and great

  7. AddValue – add value to 0.01% (14 minutes 24 seconds) of every day to yourself or someone else, everyday!


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