Most entrepreneurs start a business because they have a really great idea, they figured out how to solve a problem in a way that no one else has or they are passionate about a certain field. They know everything they need to know about what it is that they do, but when it comes to marketing that product or service they either have no idea where to begin or don’t have the time to dedicate to a marketing strategy.
If this sounds familiar, you’re going to love Melanie Herschorn, Founder of VIP Digital Content, a company who helps book authors market their authority online. Melanie started her marketing company after an almost abusive relationship with a marketing agent she hired. After spending over $25,000 on a service only to be made to feel small, stupid and boring; she decided she would market her own services and help other entrepreneurs confidentially share their own authority, giving the tools they need to market their books successfully.
Although Melanie specifically works with book authors she shares a lot of marketing insight that can help any business owner create meaningful digital content around the work that they do. In today’s episode of The Vendor’s Daughter, Melanie shares:
5:45 why it’s hard to market your own product/service
6:49 what social platforms she believes you should be on
8:35 why the riches are in the niches
12:28 how to figure out what you are actually marketing
15:40 misconceptions around marketing
21:00 the number of content topics you should create to make engaging content
23:00 the #1 place to start if you are just now beginning on your marketing journey
24:52 the psyche behind people online and how everything you create needs to play into that psyche
Links from Today’s Episode:
Get Melanie’s Free Content Calendar Download at vipdigital.live/contentcalendar
Schedule a FREE 45-Minute Consultation Call at contentstategycall.com
Learn More about Melanie’s Company VIP Digital Content at vipdigitalcontent.com
Follow on Instagram @vipdigitalcontent
Follow on Facebook @vipdigitalcontent
Ready to start your own podcast but not sure where to start? Download our free guide to help get you started (it’s everything Jen wish she knew when she started) at thevendorsdaughter.com/podcastguide.
Already have your podcast and ready to outsource the editing/production so you can focus on your zone of genius? Apply for The Vendor’s Daughter editing services at thevendorsdaughter.com/podcastediting
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